PROJECTS & WORK

Solving challenges through creativity, strategy, and action.

A selection of projects that reflect my curiosity, adaptability, and drive to improve ideas, systems, experiences, and communication to solve problems and produce meaningful outcomes.

Omegatized

Building a brand, platform, and path to growth.

 INOV 4010 — Innovation Team: Design & Lead

I led a multidisciplinary team of four in helping a consulting business expand its reach and strengthen its digital presence. Through competitor analysis, client discovery, and market research, we developed a redesigned website, brand assets, client acquisition models, and recommendations for building a repeatable marketing system.

Marketing Strategy

Competitive Research

Brand Positioning

Colorado Youth Outdoors

Scaling impact without losing purpose.

 STRT 6500 — Strategic Management

As part of a team, I helped develop a comprehensive strategic analysis for Colorado Youth Outdoors, a nonprofit that uses outdoor recreation to strengthen relationships between youth and their families. We evaluated its competitive environment, organizational resources, mission and values, growth opportunities, and expansion strategy to develop recommendations for sustainable long-term growth.

Strategic Planning

Systems Thinking

Competitive Analysis

Spartan Barbell Systems

Scaling impact without losing purpose.

 MKTG 6000 — Marketing Strategy

I developed a comprehensive marketing plan for a Colorado Springs strength-training business, analyzing its brand, competitors, customers, and current promotional efforts. The final strategy shifted emphasis toward customer retention and brand commitment while recommending practical approaches for reaching emerging audiences, strengthening community, and improving digital marketing.

Marketing Strategy

Competitive Research

Brand Positioning

Women in Trade and Development

Refining education for an international audience

 INOV 3010 — Innovation Team: Research & Execute

Our team partnered with Women in Trade and Development to improve an online entrepreneurship course designed for young women in Eswatini. After the original course was lost, we rebuilt the program, researched relevant business and financial information, developed new modules, and refined the material for clarity and cultural relevance.

Cross-Cultural Communication

Audience Adaptation

Instructional Design

The Collective

Designing around the people who use it.

TCID 3865 — UX Design Principles

Working with a client and design team, I helped develop and refine a website around user needs, accessibility, and functionality. Through iterative design, prototyping, feedback, and revision, we improved key interactions and organized information into a clearer, more intuitive digital experience.

Client Collaboration

Iterative Design

Information Architecture

Digital Media Projects

Applying creativity across platforms

UCCS Bachelor of Innovation

Throughout my Digital Media degree, I created videos, graphics, photography, layouts, audio, music, presentations, and interactive content across a wide range of courses. I often used assignments as opportunities to push beyond minimum requirements, experiment with new software, and strengthen my technical and creative abilities.

Video Production

Graphic Design

Creative Experimentation

More is on the way!

This portfolio is still growing as I organize and add my projects. If you’re looking for a specific type of work, project, or skill example, feel free to reach out—I may already have something relevant that isn’t published here yet.

Tobias Estrella

Tobias Estrella

Tobias Estrella